Girls can do anything
Girls can do anything
Even building a global brand!
Our Story
Growing up can be confusing. Your body changes and so does the way you perceive yourself and the world around you. In order to stay close to who you are, you need comfort and confidence.
This is why we created Strawberry Secrets. Together with our mom, we developed girls lingerie with an absolute perfect fit and an age-appropriate look.
Not childish and not sexy.
Strong colors and universal designs make young girls proud of their body and teach them that it’s ok to be themselves at every stage.
We truly believe that Strawberry Secrets can be a big support in creating a generation of happy, balanced, and powerful women!
We’re two girls on a mission, proud to present you something exceptional that you can wear close to your heart.
Love,
Alex & Renée
A family affair
Our brand originated from our mom’s many attempts to create an 'age appropriate bra' for us, at our kitchen table.
Everything available was or too childish or too sexy. So, she bought a sewing machine and gave it a go.
After countless hours of work and many versions of the design, the 93rd prototype created magic. The fit gave us, and all the young women after us, an enormous confidence boost.
We are determined to share our mom’s legacy and the amazing feeling of empowerment with the rest of the world!
Responsibility
We create products that are meant to last.
We encourage young women to hold on to their first bra by presenting them a beautiful box to store our products for future generations – as a gift from grandmom, to mother, to daughter, and so on. We don't do sales, and we do not follow trends.
We only use ethically sourced and local materials, and we refuse to work with countries and companies that do not value women as
perfectly equal.
It is our mission to empower young women and to also show them the benefits of high quality fabrics and a high quality design.
We never compromise on our core values.
Read more on how it all started...
