Ok, here's the full story...
2020
It all started at our kitchen table
Look at that very first Strawberry Secrets bra, how cute!
Our mom wanted to make my transition from a girl to a young women special. But all the first bras she could find were or too sexy, or too childish. No way that I was going to wear that!
So, she designed her own cool, comfortable and age-appropriate model.
93 prototypes to get it right
Because that first little lingerie set was so cute, our mom became obsessed with designing the perfect fit.
I can't say how many times I had to try on one of her prototypes :-)
She had such a clear vision of what she wanted to create, and she kept going until it was absolutely perfect.
A brand by young women
My sister and I were super involved from the start.
We chose colors, helped with fulfillment, did inventory counts, participated in photoshoots and much more exciting stuff.
We were so proud to be the 'founders' of a real brand.
STEP BY STEP
Our brand grew every week, and we even opened a very small pop up.
On the right picture you see my sister, who was 11 at the time, working on Friday evenings like a real boss :-)
2021
Flagship Store
Before we knew it, we were ready for our first flagship store! We found a dream location in the most prestigious shopping area of Antwerp.
We did the entire renovation ourselves and transformed the interior into a cute little gem where young women feel safe while trying on our collections.
Our dream team
Making beautiful, high-quality lingerie is a craft – and it is mastered best in Tunisia. We have the privilege to work with a third-generation Belgian manufacturer with his own factory in Tunisia.
Together with this skilled and committed team, we produce every item by hand, and always with lots of love!
We visit them a few times a year, so they feel like Strawberry Secrets family.
2023
Time to go international
Then, we took the big leap. We presented our brand at international lingerie shows in Paris and New York.
It was a crazy feeling to see that people all over the world loved our collection and our mission to empower young women with age-appropriate underwear.
2024
Adventure of a lifetime
Building this brand has been an amazing experience so far, and we aim to conquer the world, one young woman at a time.
We are extremely passionate about giving young women a confidence boost and convincing them that they can do anything that they put their mind to.
We love you for helping us realize our dream!
- Alex
