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Girls can do anything
Girls can do anything
Even building a global brand!
Our Story
Growing up can be confusing. Your body changes and so does the way you perceive yourself and the world around you. In order to stay close to who you are, you need comfort and confidence.
This is why we created Strawberry Secrets. Together with our mom, we developed girls lingerie with an absolute perfect fit and an age-appropriate look.
Not childish and not sexy.
Strong colors and universal designs make young girls proud of their body and teach them that it’s ok to be themselves at every stage.
We truly believe that Strawberry Secrets can be a big support in creating a generation of happy, balanced, and powerful women!
We’re two girls on a mission, proud to present you something exceptional that you can wear close to your heart.
Love,
Alex & Renée
A family affair
Our brand originated from our mom’s many attempts to create an 'age appropriate bra' for us, at our kitchen table.
Everything available was or too childish or too sexy. So, she bought a sewing machine and gave it a go.
After countless hours of work and many versions of the design, the 93rd prototype created magic. The fit gave us, and all the young women after us, an enormous confidence boost.
We are determined to share our mom’s legacy and the amazing feeling of empowerment with the rest of the world!
2020
It all started at our kitchen table
Look at that very first Strawberry Secrets bra, how cute!
Our mom wanted to make my transition from a girl to a young women special. But all the first bras she could find were or too sexy, or too childish. No way that I was going to wear that!
So, she designed her own cool, comfortable and age-appropriate model.
93 prototypes to get it right
Because that first little lingerie set was so cute, our mom became obsessed with designing the perfect fit.
I can't say how many times I had to try on one of her prototypes :-)
She had such a clear vision of what she wanted to create, and she kept going until it was absolutely perfect.
A brand by young women
My sister and I were super involved from the start.
We chose colors, helped with fulfillment, did inventory counts, participated in photoshoots and much more exciting stuff.
We were so proud to be the 'founders' of a real brand.
Step by step
Our brand grew every week, and we even opened a very small pop up.
On the right picture you see my sister, who was 11 at the time, working on Friday evenings like a real boss :-)
Flagship Store
Before we knew it, we were ready for our first flagship store! We found a dream location in the most prestigious shopping area of Antwerp.
We did the entire renovation ourselves and transformed the interior into a cute little gem where young women feel safe while trying on our collections.
Our dream team
Making beautiful, high-quality lingerie is a craft – and it is mastered best in Tunisia. We have the privilege to work with a third-generation Belgian manufacturer with his own factory in Tunisia.
Together with this skilled and committed team, we produce every item by hand, and always with lots of love!
We visit them a few times a year, so they feel like Strawberry Secrets family.
2023
Time to go international
Then, we took the big leap. We presented our brand at international lingerie shows in Paris and New York.
It was a crazy feeling to see that people all over the world loved our collection and our mission to empower young women with age-appropriate underwear.
2025
Adventure of a lifetime
Building this brand has been an amazing experience so far, and we aim to conquer the world, one young woman at a time.
We are extremely passionate about giving young women a confidence boost and convincing them that they can do anything that they put their mind to.
We love you for helping us realize our dream!
- Alex
Responsibility
We create products that are meant to last.
We encourage young women to hold on to their first bra by presenting them a beautiful box to store our products for future generations – as a gift from grandmom, to mother, to daughter, and so on. We don't do sales, and we do not follow trends.
We only use ethically sourced and local materials, and we refuse to work with countries and companies that do not value women as
perfectly equal.
It is our mission to empower young women and to also show them the benefits of high quality fabrics and a high quality design.
We never compromise on our core values.
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